The Business

The growth of the bed and breakfast industry has produced such founders As Robin Floyd of the Dupontcollection.com, a luxurious bed and breakfast inn located in DuPont circle in Washington D.C who acquires all their customers via Google adwords, Search engines. Directories and email marketing.

The Challenge

The challenging facing DuPont collections was to drive more customers to call and make reservations at their locations after clicking on their Google ad campaigns and travel directories and to decrease their website abandonment rate.

The Solution: Optimized website design/ SEO and Google Adwords

From a Re-design perspective

DuPont Collection hired Presstochango.com to express their brand qualities and appeal more effectively to their target audience of foreign travelers and middle age Americans. “We wanted a design that our customers could navigate better and provide them with the necessary tools to influence their decision making” said Robin Floyd

From a search engine marketing perspective

We optimized their site with meta tags, descriptions, H1 tags, inner page links, outbound link, website submissions, mapped keyword to content and created more effective Google ad campaigns that increase their clicked thru rate and targeted a more qualified buyer and ultimately increased their call inquiries and hotel bookings.